IDC首季中國可穿戴設備出貨升34.7%小米(01810.HK)居首華為增兩倍
IDC發表《中國可穿戴設備市場季度跟蹤報告》顯示,2019年首季度中國可穿戴設備市場出貨量為1,949.7萬台,按年增長34.7%。基礎可穿戴設備(不支持第三方應用的可穿戴設備)按年增長25.5%,智能可穿戴設備同比增長達到84.6%。
若以品牌區分,小米(01810.HK)今年首季於可穿戴設備在內地出貨量達427.9萬台按年升34.3%,居於首位,首季在內地市佔率達21.9%;華為居於第二位,今年首季在內地出貨量達360.5萬台按年大升2.14倍,在內地市佔率達18.5%。
第三位是蘋果公司,首季在內地出貨量達199.3萬台按年升16.8%,在內地市佔率達10.2%。而第四位及第五位為步步高及五洲無線,在內地市佔率各達7.4%及2.5%。
報告指,小米在今年第一季度推出一系列耳機新品,以超高的性價比大幅拉動了其在可穿戴設備市場的增長;而小米手環在中國市場的增長逐漸放緩,在海外市場迅速擴張。華為除了TalkBand B5,榮耀手環4以及Watch GT等明星腕式穿戴類設備外,華為FreeBuds和榮耀FlyPods也迎來快速發展。蘋果則繼續依靠旗下耳機產品贏得同比增長,包括新款AirPods以及Beats系列產品。
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