愛奇藝(IQ.US):AI顛覆長視頻及短視頻時刻即將來臨
愛奇藝(IQ.US)創始人、首席執行官龔宇表示,AI顛覆長視頻及短視頻的時刻即將來臨。近月新出現的一些大語言模型已克服之前生成視頻時那些嚴重的缺陷,如果情況特別的樂觀,估計今年年底前可能就會出現有人蔘與、但是AI主導的商業長片,最晚後年也會出現。
他指出,愛奇藝於去年底至今在策略上明確,線下業務未來就是愛奇藝的核心業務之一。線下業務指體驗業務或情緒價值業務,該業務分爲IP衍生品和樂園兩部分。在IP衍生品上,公司在影視內容開發和拍攝的整個流程中前置策劃,通過AI、數字掃描等技術,讓道具、佈景等以數字資產的形式被保留下來,爲以後的IP衍生品開發積累素材。
樂園業務方面,龔宇認爲是愛奇藝的抓手和15年前進軍影視業一樣,仍然是依靠科技創新,主要通過虛擬現實、人工智能等前沿技術,再結合傳統樂園聲光電、觸感體驗等,在更小的物理空間中爲用戶提供同等甚至更爲逼真、刺激的體驗。
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