美司法部尋求強制Google出售線上廣告業務AdX案件開庭
《路透》報道,美國司法部反壟斷執法機構尋求強制Alphabet(GOOGL.US)旗下谷歌(Google)出售線上廣告業務AdX的聆訊,在美國維珍尼亞法院開庭。
當局及美國多州聯盟正試圖迫使谷歌出售AdX,該平臺讓線上出版商在用戶載入網站時即時進行的廣告拍賣中,向谷歌支付20%費用。政府亦尋求要求谷歌將決定拍賣投得者的機制開源。
美國司法部反壟斷部門代表律師開案陳詞中指,美國地方法官早前裁定谷歌非法將AdX與其出版商廣告伺服器捆綁後,迫使 谷歌出售AdX是恢復競爭的必要措施。谷歌代表律師開案陳詞中稱司法部的提議激進且魯莽,表示這些提議將通過把谷歌排除在市場之外來損害競爭。
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