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蔚來(09866.HK)李斌:ES8定價仍有合理毛利 不用擔心集團不賺錢
阿思達克 09-22 16:01
蔚來-SW(09866.HK)ET9地平線特別版售價81.8萬元人民幣(下同)起,採用BaaS電池租用方式購買售價71萬元起,將於9月底開啟交付。至於ES8整車購買40.86萬元起,電池租用方案29.88萬元起。集團創始人、董事長、CEO李斌表示,不用擔心集團不賺錢,因40.86萬元起的定價還有合理的毛利,也回到比較合理的區間,強調有關定價不是從價格戰的角度考慮。 他解釋,上一代車型定價較高主要是電池和新技術的成本比較高,但這兩年技術進步、管理效率的提升、規模的擴大,把很多成本拉下來。他又指,全新蔚來ES8近10日有15萬人試駕,合作夥伴也加班加點,今年產能已經超過4萬輛,難度非常大,年底前能交付4萬輛,可能還能增產一點點, 但不會太多。 此外,他指樂道L90的用戶每周使用前備艙的比例已經超過93%,而每周使用後備箱的比例也才96%,即是前備艙的使用率和後備箱差不多,這就是純電帶來的高價值和高感知。
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