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百勝中國(09987.HK)旗下「KPRO肯律輕食」推六大安心承諾
百勝中國(09987.HK)(YUMC.US)旗下肯德基能量輕食品牌「KPRO肯律輕食」正式發佈「安心好品質均衡好輕食」的全新品牌主張,並同步推出「六大安心承諾」,包括使用可生食雞蛋、果蔬必經三道清洗、食材四大溫區儲存、每項食材各自設有時間管理、控糖控鹽用心調味、以及「四類六種」科學搭配,確保由源頭把控食物品質。 百勝中國表示,未來將持續推進門店拓展計劃,把KPRO肯律輕食帶到更多城市,讓高品質的輕食產品及可信賴的消費體驗可接觸到更廣泛的消費羣體。KPRO肯律輕食的營運模式類似於肯悅咖啡(KCOFFEE),採用與肯德基門店相鄰的開店策略,目前已在多個一線及二線城市開業。
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