361度(01361.HK)上半年營收超57億元同比增長11%，電商業務增長勢頭強勁
格隆匯8月12日丨361度(01361.HK)公佈中期業績，2025年上半年，得益於市場對集團產品的強勁需求，成人及兒童類別均錄得可喜的增長率，公司收益爲人民幣57.05億元，同比增長11.0%；毛利爲人民幣23.66億元，同比增長11.4%；權益持有人應佔溢利爲人民幣8.58億元，同比增長8.6%，基本每股盈利爲人民幣41.5分，擬派中期息每股20.4港仙，派息比例45.0%。
期內，集團積極推動361度超品店這一創新零售業態的發展，進一步提升消費者的購物體驗，凸顯品牌的差異化優勢。通過創新佈局，有效提升品牌價值、深化客戶忠誠度，同時爲集團挖掘新的增長潛力，助力業務持續向好發展。
於2025年6月30日，集團共有5,669間361度品牌門店；單店平均面積達156平方米，同2024年12月31日相比，淨增加7平方米。按區域劃分，約76.0%的門店位於中國三線及三線以下城市，而5.3%及18.7%的門店分別位於中國一線及二線城市。集團鼓勵分銷商及授權零售商繼續開設更大規模店面及升級至最新形象店，以及增加在商場、百貨及購物中心的新門店數量。2025年上半年，集團門店渠道結構持續優化，門店平均面積及平均店效持續穩定提升，終端的零售流水錶現持續強勁。
2025年上半年，361度兒童業務錄得收益人民幣12.608億元，佔集團總收益約爲22.1%，同比增長11.4%。361度兒童延續主品牌專業運動基因，以「熱愛吧，少年！」爲品牌宣言，定位於「青少年運動專家」，產品覆蓋跑步、籃球、足球、跳繩、羽毛球、戶外及校園生活等專業領域，致力於滿足兒童及青少年多元化的運動裝備需求。361度兒童多年來堅守運動童裝高地，在國內運動童裝領域保持先發優勢，目前已發展成爲集團穩健的增長動力之一。
2025年上半年，集團電子商務業務的線上專賣產品錄得收益達到人民幣18.169億元，佔集團總收益的31.8%，同比增長45.0%。361度電商業務近年來增長勢頭強勁，通過線上專供品、線上線下融合等策略，取得出色的零售表現，目前已成爲集團業務增長的重要動力之一。集團注重通過電商渠道及時響應消費熱點、匹配需求痛點，爲消費者提供「高顏值、高科技、高價值」產品。
此外，2025年上半年，集團在海外市場的銷售網點數量爲1,357個；覆蓋美洲、歐洲及「一帶一路」沿線地區。361度國際業務錄得收益人民幣8760萬元，佔集團總收益的1.5%，同比增長19.7%。
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