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伊利股份(600887.SH):正持續推動冰淇淋從單一消費品向文化載體與社交媒介轉型

格隆匯8月8日丨伊利股份(600887.SH)在互動平臺表示,公司的很多品類和品牌都在積極探索深度定製、IP合作、渠道特供等形式破圈。比如,近期公司旗下高端國韻冰淇淋品牌須盡歡與國民級動畫IP海爾兄弟達成戰略合作,共同推出聯名冰淇淋系列。通過須盡歡品牌,公司正持續推動冰淇淋從單一消費品向文化載體與社交媒介轉型。未來,公司將持續深化文化賦能戰略,攜手國民級文化符號探索消費新範式。

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