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內地發佈促農產品消費方案 引導電商平臺提供常態化扶農措施
農業農村部等十部門發佈《促進農產品消費實施方案》通知提出,提升綠色、有機、名特優新和地理標誌農產品(簡稱「三品一標」)生產及原料基地建設水平,大力推進品種培優、品質提升、品牌打造和標準化生產,從嚴加強證後監管。同時,推進全程質量控制技術體系建設,推廣良好農業規範,搭建「三品一標」農產品宣展推介平臺,做好地理標誌農產品展示推廣,增強品質消費引導力。 通知並提到,將指導電商平臺以公益方式扶持一批有特色有潛力的鄉村,培育一批紮根鄉土的農民主播。引導電商平臺開展鄉村鄉味等主題直播活動,豐富短視頻創作,打造有影響力的農產品直播專區。引導電商平臺提供常態化及成體系的扶農措施,匹配營運輔導及流量扶持等專項資源包,對集中上市的生鮮農產品給予特別扶持,鼓勵電商平臺優化算法推薦權重,促進優質優價,避免不正當競爭行爲。
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