王寧:9月份後Labubu月銷或近千萬只 海外銷售或超越內地
泡泡瑪特(09992.HK)旗下公仔風靡全球,創始人王寧接受官媒《人民日報》專訪表示,今年9月份之後,Labubu每月銷售可能近1,000萬隻,全世界範圍需求量很大,集團正用各種方式,避免被惡意炒作。
王寧表示,泡泡瑪特今年的海外銷售,大概率會超越國內,增速遠比想像快。他謂當年IPO(首次公開募股:2020年12月在港上市)時,公司全部銷售額不到20億元人民幣(下同),但去年實現營收130億元。今年在北美的銷售大概率會超越東南亞,在海外的市場不斷擴大。
王寧表示,公司有兩個重要優勢,一個是中國市場,一個是中國製造。其他國家的藝術家,他們所處的地方,要麼市場不夠大,要麼製造業不夠成熟。而中國優秀的製造業和強大的市場,可以成爲全世界藝術家孵化IP的平臺,在中國孵化再走向世界。
王寧續指,Labubu去年銷售額超過30億元,今年成爲世界級的IP,作爲新一代的中國品牌,希望製造出更高附加值的產品,成爲世界級的消費品牌。他又指,IP企業一般都很長壽,對Labubu的故事和價值的挖掘纔剛剛開始,相信未來還會給大家帶來更多驚喜。
被問及有人拿泡泡瑪特跟迪士尼比較怎麼看待時,王寧表示,自去年開始,希望泡泡瑪特不是成爲中國的迪士尼,而是成爲世界的泡泡瑪特。他指,一方面,是因爲國際化的成功;另外一方面,認爲平臺孵化IP的方式更能適應這個時代。他希望能走出一條全新的路,如果只是按照別人的路徑走,是不可能完成超越的。
對於潮流行業面臨增速放緩、同質化競爭激烈的局面。王寧表示,他相信設計和美的力量,以前是從無到有,現在是從有到美,例如現在用的椅子、梳化等等,在追求美的推動下,完全可以重新發展,很多行業都可以。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.