遵義市餐飲業商會籲停止外賣內捲式補貼 指區內餐飲企業陷惡性循環
貴州省遵義市紅花崗區餐飲業商會針對外賣大戰發布《倡議書》,指美團-W(03690.HK)、阿里-W(09988.HK)旗下淘寶閃購(餓了麼)的極端補貼行為,導致區內大量餐飲企業經營陷入「不參與則無流量,參與則破價虧損」的惡性循環,更讓大量依賴堂食的實體店遭遇嚴重衝擊,苦不堪言。
倡議書指出,美團、淘寶閃購(餓了麼)近期發起的「零元購」、「滿18減18」等極端補貼行為,為爭奪外賣市場份額挑動低於成本價的惡性價格戰,已造成市場經營秩序混亂、行業生態嚴重失衡。倡議書提出3項倡議,包括停止非理性補貼,回歸價值競爭;保障商家合法權益及共建永續發展生態。
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