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IDC:次季內地智能手機出貨量按年跌4% 料下半年市場面臨更複雜局面
阿思達克 07-16 07:16
國際市調機構IDC發布數據顯示,內地智慧手機市場在經歷連續六季增長後,今年第二季出現收縮。數據顯示,第二季整體出貨量按年下降4%至6,900萬部,主要由於消費者需求減弱以及政府補貼推動的增長勢頭有所放緩。華為在睽違四年多後重新奪回市場第一的位置,第二季市佔率為18.1%。 數據顯示,主要品牌廠商出貨量多呈現下滑。雖然華為出貨市佔率在第二季排名第一,但出貨量按年下降3.4%至1,250萬部;排名第二的vivo出貨量按年下降10.1%至1,190萬部,為首五大品牌中降幅最大的廠商。OPPO排名第三,出貨量按年下降5%至1,070萬部。 排名四及五位的分別是小米-W(01810.HK)與蘋果(AAPL.US)。小米更是唯一一家在第二季實現出貨量增長的智慧手機製造商,其出貨量增加3.4%至1,040萬部。蘋果出貨量按年下降1.3%至960萬部,降幅較首季的9%有所收窄,主要得益於符合國家補貼條件的特定iPhone 16和16 Pro機型進行價格調整。蘋果市佔率從首季的13.7%升至第二季的13.9%。 IDC分析指,目前經濟環境仍面臨諸多挑戰,消費者信心持續低迷,認為在短期內智慧手機需求大幅增長的可能性不大,料下半年手機市場將面臨更加複雜的局面。
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