閱文(00772.HK)獨家戰略投資毛絨潮玩品牌「超級元氣工廠」
閱文集團(00772.HK)表示,通過獨家戰略投資獲得杭州樂橙品牌管理有限公司旗下「超級元氣工廠」一成股權。交易完成後成為唯一外部投資方。該交易為內地垂直毛絨玩具行業首例主流投資機構公開募資案例。
超級元氣工廠前身為毛絨玩具供應鏈公司,擁有自建工廠,長期為國際賽事、全球IP和內地龍頭品牌提供一站式解決方案。
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