不懼行業週期調整壓力！聯想摩託羅拉日本出貨量暴增307.0% 巴西位居第二
近日，IDC發佈2025年第一季度全球智能手機市場數據顯示，儘管行業整體仍面臨週期性調整壓力，但聯想摩託羅拉在全球智能手機市場持續展現出強勁的突圍勢頭，聯想摩託羅拉在日本市場出貨量暴增307.0%，在巴西市場位居第二。
市場分析認爲，隨着AI技術的應用，高端市場發展以及本地化生產等因素正推動市場正向增長。
這一數據，是摩託羅拉產品力、市場策略與用戶需求精準契合的有力證明。根據此前公開數據報道，2025年一季度，聯想摩託羅拉在除中國以外的海外市場收入達到34.2億美元，同比增長16.7%，遠超市場4.4%的增速。市場份額也從第五位升至第四位，超越OPPO、傳音和谷歌。在全球市場中，聯想以2.5%的收入份額位列第八，同比提升0.3個百分點，增速16.4%遠超行業4.3%的平均水平。
北美市場和亞太新興市場是兩大核心增長極，其中：北美市場收入10.1億美元，同比增長20.4%，份額3.6%排名第四；美國市場收入9.9億美元，排名從第四升至第三。亞太新興市場營收更是創下同比92.1%的超高速增長。
全球出貨量3.014億部，微增0.4%，聯想摩託羅拉以5.6%的增速出貨1385萬部，以4.6%的市場份額排名第八。海外市場出貨1371萬部，同比增長6.3%，份額6.0%超vivo、OPPO，排名第五。
在全球智能手機市場步入存量博弈的關鍵階段，競爭愈發白熱化。聯想憑藉深厚的品牌積澱與源源不斷的創新動能，成功突破重圍，在海外市場開闢出一片新天地。這一卓越成就的背後，絕非是國內運營模式的機械照搬，而是基於對不同區域市場的精準洞察、持之以恆的技術研發投入，以及因地制宜的本地化經營策略，才走出了獨具特色的出海之路。
在創新領域，聯想摩託羅拉始終保持着進取的態勢，更將 AI 技術視作全新的競爭高地。近期，聯想密集推出了多款產品，不僅有 moto razr 60 系列摺疊屏手機、moto edge 60 系列直板機型，還在日本市場發佈了新款 moto G66j 5G。
以聯想 moto razr 60 Ultra 搭載的 AI 元啓天禧超級智能體爲例，堪稱全天候私人管家 —— 支持全局語音喚醒，只需一句話就能完成跨應用操作(例如 "打開微信掃碼付款")；其內置 DeepSeek - R1 大模型，可即時解答覆雜問題。在智能交互方面，AI 識屏與翻譯功能尤爲實用：圈選屏幕內容即可搜索商品信息，還能實時翻譯 12 種語言(涵蓋拍照翻譯和同聲傳譯)，爲出國旅遊、海淘購物消除語言障礙。此外，超級互聯 2.1 技術實現了與聯想電腦、平板的無縫協作，文件傳輸秒速完成，應用跨屏接力流暢高效，大幅提升了生產力體驗。
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