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珍酒連續四年入選"中國500最具價值品牌",蟬聯榜單醬酒前三
格隆匯 06-19 12:24

6月18日,由世界品牌實驗室(World Brand Lab)主辦的第二十二屆世界品牌大會在北京舉行,會上發佈了2025年度"中國500最具價值品牌"榜單。貴州珍酒連續四年入選,蟬聯榜單醬酒品牌第三名,彰顯出強勁品牌勢能。

世界品牌實驗室由諾貝爾經濟學獎得主羅伯特·蒙代爾(Robert Mundell)倡議創建,是全球三大品牌價值評估機構之一。已連續22年發佈的"中國500最具價值品牌"榜單,基於財務數據、品牌強度和消費者行為分析,採用"收益現值法"進行測評,是業內最具權威性的品牌價值測評依據之一。

自2022年以來,貴州珍酒已連續4年入選該榜單,排名由2022年的第375名上升至2025年的第354名,品牌價值已增長67.8%,並連續蟬聯榜單醬酒品牌第三名,僅次於茅台、郎酒。

創建於1975年的貴州珍酒,植根於中國醬香型白酒核心產區貴州遵義。根據弗若斯特沙利文數據,按收入計,2024年,珍酒穩居中國第四大醬酒企業,是貴州最大民營酒企。

近年來,憑藉極致產品品質,珍酒旗下珍十五、珍三十成為醬酒市場主力,真實年份系列高端光瓶酒成為行業爆款,已實現從渠道驅動到品牌驅動的發展蜕變。近日推出的戰略級大單品"大珍·珍酒"("珍酒·2020真實年份"),以超高性價比滿足消費者對品質與價值的雙重追求,進一步夯實珍酒在醬酒頭部競爭中的優勢地位。

6月16日,以珍酒為核心企業和旗艦品牌的珍酒李渡集團,宣佈中國新生代青年演員姚安娜為"申遺大使"。這場肩負行業責任和文化使命的雙向奔赴,亦是珍酒品牌價值升維的最好註腳。

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