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英科醫療(300677.SZ):2024年公司打造電商爆款家務清潔丁腈手套產品,抖音單品單日訂單高達6萬單

格隆匯6月12日丨英科醫療(300677.SZ)在互動平臺表示,公司一次性手套類產品目前仍保持滿產滿銷,2024年公司境內收入佔比總營收約15.31%。公司一直關注並着力加強“英科醫療”品牌建設,建立國際國內電商集羣,鋪設天貓官方旗艦店、京東自營旗艦店、抖音官方旗艦店、拼多多官方旗艦店,入駐1688、阿里健康大藥房、美團等核心電商渠道。同時增加抖音、快手、小紅書等新媒體平臺宣傳渠道,有效提高產品的覆蓋度,優化用戶體驗,更好的服務C端客戶,進一步提升品牌在線上漏出的機會。直播方面主要立足於抖音,依靠“自播+達播+短視頻+商城運作”的模式,通過自然流佔比優化、用戶互動優化、用戶停留優化等方式增加粉絲粘度,反哺直播間流量,樹立品牌形象。2024年公司打造電商爆款家務清潔丁腈手套產品,抖音單品單日訂單高達6萬單。同時目前公司於主流電商渠道英科品牌的手套產品銷量均排行榜第一。公司會持續全方面加強健全品牌推廣渠道,樹立品牌形象,提升全球品牌影響力。

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