電視廣播:有信心今年廣告錄正增長
電視廣播(TVB)(00511.HK)總經理(商務營運)蕭世和表示,今年整體而言,廣告市道挑戰性的確很大,不過TVB仍維持優於大市表現。4月因為看到貿易戰一度有放緩,但是到5月份時已轉好,因此他有信心今年1至5月份以至今年全年的TVB廣告錄得正增長,並有信心跑贏大市。
蕭世和指,自今年1月1日起翡翠台及明珠台廣告可以在大灣區落地,由於相對過往基數低,因此今年1至5月份兩條頻道在大灣區接收廣告錄得以倍數計增長。今年首4月落地時需時處理開初營運的問題,到5月份時兩條頻道在大灣區接收的廣告已錄得單月新高,並且達到銷售團隊預算的95%水平。
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