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茶百道境外受熱捧,澳門首店開門紅、韓國門店3天流水近25萬
格隆匯 05-13 15:52

粵港澳大灣區"首店經濟"蓬勃發展,近日,新茶飲頭部品牌茶百道在澳門的首家門店正式開業,楊枝甘露、西瓜啵啵、招牌芋圓奶茶、豆乳玉麒麟等經典產品悉數上架。據瞭解,茶百道澳門首店選址在以美食聞名的官也街,開業首日排隊時長超過1小時,很多當地消費者慕名而來,只為品嚐茶百道的經典爆品楊枝甘露。

"之前就聽説茶百道的楊枝甘露很有名,現在在澳門也能買到了,還是第一次喝到用杯裝的楊枝甘露。"現場一位澳門消費者吿訴記者。茶百道相關負責人介紹,楊枝甘露的境外銷量已經超過14萬杯,澳門店開業活動中,僅楊枝甘露一款產品就賣出超過1000杯。

茶百道澳門首店官也街店

除澳門首店迎來開門紅以外,在剛剛過去的五一假期,茶百道境外多家門店同樣銷售火爆,以韓國首爾弘大店為例,該門店5月2日-4日三天的營業額近25萬元,銷售杯量近7000杯。公開資料顯示,茶百道在韓國不僅搭建了本地供應鏈及倉配體系,可以實現原物料日配到門店,還組建了本地化營銷、運營、招商團隊,以便更好地服務本地合作伙伴。此外,在產品研發方面,茶百道在境外市場也延續了其產品創新基因,能做到月月上新,並根據本地食材,推出本土化菜單。

茶百道韓國首爾弘大店

截至目前,茶百道境外門店已覆蓋中國香港、中國澳門地區,及韓國、泰國、馬來西亞、澳大利亞、西班牙等國家。行業分析人士認為,茶百道注重對當地市場的深入調研和精準佈局,因而用户粘性、門店留存率都優於行業。 

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