藍月亮連續15年蟬聯C-BPI雙冠 科技創新構築長期品牌壁壘
5月10日,權威機構Chnbrand發佈2025年中國品牌力指數(C-BPI)報吿。作為中國首個且最具影響力的品牌價值評估體系,C-BPI指數長期被視為中國品牌界的年度風向標。藍月亮憑藉卓越的品牌實力,再度斬獲洗衣液、洗手液雙品類品牌力第一,並榮獲“黃金品牌”稱號,連續15年穩居C-BPI雙品類榜首。值得注意的是,在C-BPI歷史榜單中,連續15年蟬聯品類第一的品牌極為稀缺,藍月亮的這一成就不僅彰顯了其行業標杆地位,更凸顯其在消費趨勢變化中的長期競爭力。藍月亮長期深耕用户價值,以科技創新為驅動,持續推出優質的產品,滿足消費者的需求升級。在洗衣液領域,藍月亮先後推出深層潔淨護理洗衣液、至尊洗衣精華等標杆性產品,同時創新性提出一套系統的科學洗衣法——“洗衣三錦囊”。這一體系通過線上線下聯動的知識營銷活動,將專業的洗衣知識轉化為簡單易懂的解決方案,有效幫助消費者解決各類洗衣難題,實現了從單一產品供給到“產品+服務”全方位解決方案的跨越式發展,構建起獨特的市場競爭壁壘。隨着家庭清潔產品市場持續擴容,消費者對產品的品質、環保性能的要求日益提高,藍月亮憑藉技術積累與品牌沉澱,持續引領市場升級。此次藍月亮連續15年蟬聯C-BPI榜首,為行業樹立了“長期主義”範本。市場分析認為,藍月亮在品牌力、產品力等的綜合優勢下,有望在家庭清潔行業的結構性升級中持續受益,釋放長期增長潛力。

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