淘寶閃購提前4天全量上線！全國用户可領大額紅包
5月2日，淘寶官方微博宣佈：淘寶閃購提前全量上線。全國用户今日起可通過淘寶閃購入口領取大額紅包購買外賣。
根據此前淘寶官方信息，淘寶閃購原定於5月6日全量上線。
觀察微博、小紅書等社交媒體平台相關信息可發現，淘寶閃購上線兩日內，大量各地消費者進行了在線曬單，諸如0.1元喝上了奶茶、2元吃了一頓飯、5元吃藍莓奇異果等等。在淘寶官方微博評論區，各地消費者要求在其所在城市儘快上線的評論始終在刷屏。
此外，據新浪科技報道，淘寶閃購上線24小時內，奈雪的茶餓了麼外賣訂單同比暴升超200%，多款品牌茶飲商品熱賣，全國核心城市門店配送運力滿負荷運轉。
“消費者對淘寶閃購的超預期熱情，是推動提前全量上線的關鍵因素。但同時，全國城市商户報名積極踴躍，也是關鍵因素之一。”記者從一位接近淘寶的相關人士處獲悉。
此前媒體報道稱，淘寶閃購除全部開放餓了麼供給同時，面向淘寶天貓平台所有品牌電商商家開放，與品牌商家城市倉、線下門店合作，打通天貓官方旗艦店和“閃購”貨盤及價格，給到消費者“電商的低價，即時零售快速送達”體驗。
除相比於對手更豐富的品類能力，運力也是做好即時零售業務的重要要素。在運力方面，淘寶閃購由餓了麼重點保障履約，可以在全國範圍內實現30分鐘送達。一位淘寶閃購內部人士向記者表示，“餓了麼的倉配、算法、地圖等基礎能力已經成熟，此時上線是搶佔最佳時機時候，集中優勢兵力協同全力壓上，這一直也是阿里做業務的風格。”
行業人士觀點認為，淘寶閃購走了一條“輕資產重協同”的路徑，整合餓了麼、盒馬及天貓的即時零售資源，打造“電商+本地服務”的融合生態。未來，如何將即時零售嵌入自身生態的“毛細血管”，並通過數據驅動實現精準匹配與高效協同，佔據優先主動權。
4月30日，淘寶閃購推出時，淘寶官方對媒體表示“競爭的直接結果應該是消費者獲益。所以淘寶閃購不吵架、不炒作，只聚焦消費者福利”。此次全量上線仍然延續了這一基調，淘寶官方信息顯示，從今天開始，全國用户每人每天可通過淘寶閃購領取兩個大額外賣紅包，同時還有品牌商品一口價、免單等長期福利。
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