“非洲手機之王”業績大爆雷！Q1淨利潤同比下滑近7成
“非洲手機之王”傳音控股一季報爆雷了。
淨利下滑近7成
今年一季度，傳音控股實現營收爲130.04億元，同比下降25.45%；淨利潤爲4.9億元，同比下降69.87%；扣非淨利潤爲3.43億元，同比下滑74.64%。
同時，傳音控股經營活動產生的現金流連續惡化，今年一季度的淨額虧損高達7.41億元。
對於大幅下滑的原因，傳音控股表示，主要受市場競爭以及供應鏈成本綜合影響，營業收入及毛利額減少所致。
去年全年，傳音控股增收不增利，期間實現營收687.15億元，同比增長10.31%；歸母淨利潤爲55.49億元，同比僅增長0.22％；扣非淨利潤爲45.41億元，同比下降11.54%。
以往，傳音控股也曾出現過淨利潤連續幾個季度下滑的情況，而此輪業績“大變臉”始於去年二季度。
去年2、3季度，傳音控股的淨利潤同比下滑22.31%、a41.02%，隨後四季度勉強收平，今年一季度又出現大幅下降。
受此影響，公司股價一路走低，至今未能恢復。
自2024年10月8日以來，傳音控股的股價累計跌超23%，今日收盤報81.66元/股，總市值爲931.2億元。
競爭加劇
業績下滑的同時，傳音控股還面臨着行業競爭加劇的局面。
傳音控股的主要產品爲TECNO、itel和Infinix三大品牌手機，銷售區域主要集中在非洲、南亞、
東南亞、中東和拉美等全球新興市場國家。
以前，傳音控股憑藉着深深洞察本地用戶需求，牢牢把握着非洲市場，偏安一隅。
但近年來，隨着國內市場逐漸飽和，小米、OPPO、realme等手機品牌也將目光投向了非洲、東南亞等市場，他們開始向傳音學習。
知名市場調研機構Canalys數據顯示，截至2025年2月，非洲智能手機市場，傳音以51%的市場份額穩居第一，三星以19%的份額位居第二，小米則以10%排名第三。更令人關注的是，realme的增長率高達89%。
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