倍輕鬆(688793.SH):近期主要聚焦在微信小店、小程序、視頻號等功能的開發
格隆匯1月21日丨倍輕鬆(688793.SH)披露投資者關係活動記錄表顯示,隨着直播帶貨等新零售模式的興起,公司從傳統的線下體驗店為主,逐步轉向線上和線下協同發展。公司目前在天貓、京東等傳統電商平台,以及微信、小紅書、抖音、拼多多等新興渠道上都有相關佈局(公司於2024年12月獲得小紅書will年度超級單品獎項),並通過線上線下融合的新零售模式促進業務發展。
微信渠道方面,公司設有專門團隊運營。公司有明確的戰略和策略,近期主要聚焦在微信小店、小程序、視頻號等功能的開發。隨着市場需求的變化,公司近期正規劃推出針對各類人羣的高端禮盒,以滿足通過微信渠道送禮等方面個性化市場需求,尤其是針對適老化產品方面。截至目前,公司共計13款產品已進入深圳市民政局公佈的2024年智能居家適老化改造消費提升專項活動參與品牌產品清單。
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