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北汽藍谷(600733.SH):小紅書是公司新媒體營銷戰略的重要陣地
格隆匯 01-14 17:47

格隆匯1月14日丨北汽藍谷(600733.SH)在投資者互動平台表示,公司旗下品牌正持續拓展線上社交媒體版圖,在抖音、小紅書、微信、微博、嗶哩嗶哩等熱門渠道打造了全方位的線上營銷矩陣。公司通過這些平台策劃實施圖文推廣、視頻營銷、種草引流等一系列豐富多彩的營銷活動,收穫了顯著的成效,成功提升了品牌的知名度與產品的市場銷量。 小紅書是公司新媒體營銷戰略的重要陣地。極狐品牌在小紅書平台深耕多年,以不同車型切入跨圈層人羣,通過意見領袖KOL和腰尾部KOC的組合形式在小紅書平台產出深度種草內容,藉助達人的人氣與影響力進行產品營銷,持續長線影響目標用户,為公司的品牌建設與銷量提升提供有力支撐。

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