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我愛我家(000560.SZ):5-6月份,公司二手房買賣業務的成交量和帶看量均實現了較高的同比增長,政策效應逐步顯現
格隆匯 07-03 16:07

格隆匯7月3日丨我愛我家(000560.SZ)在投資者互動平台表示,5月份以來,隨着房地產相關放鬆政策的陸續落地,公司業務所在的核心城市二手房成交量均呈現較好復甦趨勢。5-6月份,公司二手房買賣業務的成交量和帶看量均實現了較高的同比增長,政策效應逐步顯現。此外,在新媒體方面,公司深度關切消費者關注度的遷移,在新興媒體上進行了越來越深入的佈局,已經形成包括品牌、內容、流量、社區私域在內的消費者路徑全媒體營銷體系,主要包括抖音品牌形象內容、經紀人直播、小紅書內容營銷、視頻號直播等,新媒體已經成為公司重要的APP獲客渠道之一。此外,公司也將密切關注消費者的需求變化,持續拓展新的獲客渠道,提升線下服務質量,進而提高市場佔有率。

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