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港股異動丨電視廣播升超11%,料下半年將實現正數淨利潤
格隆匯 04-22 09:42
電視廣播(0511.HK)盤初升超11%報3.28港元。消息面上,公司今早公佈,基於目前的業務勢頭,在不考慮特殊一次性項目的情況下,預計在截至2024年12月底止6個月期間,將會實現股東應占利潤。截至3月底止,該公司3個月來自廣吿客户的整體收入按年實現雙位數的百分比增長,歸因於維持截至去年12月底止3個月期間,在翡翠台黃金時段電視廣吿的高單價水平,並且迎回更多已經一段時間並未在其頻道上投放廣吿的藍籌企業廣吿客户。預計這一持續趨勢,再加上潛在客户對投放廣吿於其落地廣東省的翡翠台和明珠台,初步表示濃厚興趣,將有助於今年來自廣吿客户的收入,實現較去年更進一步的增長。電視廣播重申對集團在今年全年實現顯著正數EBITDA的預期。

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