富安娜(002327.SZ):目前還未有明星作為特定產品代言人
格隆匯11月15日丨富安娜(002327.SZ)在投資者互動平台表示,公司目前還未有明星作為特定產品代言人。目前消費品的品牌宣傳有很多內涵和有效方式,作為家居細分行業分類,消費者對產品力、產品創新和門店體驗等方面更加青睞,公司更多靠會員傳播、互聯網市場精準推廣來進行有效品牌推廣。
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