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Keep(3650.HK)一度升超4%,領跑雙十一健康消費,多款運動產品登頂銷量榜首
格隆匯 11-06 11:04
Keep(3650.HK)今日盤中一度升超4%,報29.65港元/股,總市值為155.95億港元。近日,多個電商平台公佈雙十一預售數據。運動科技產品方面,Keep動感單車Mini11月1日再次登頂銷量榜首,其今年3月發售的新品划船機A1也在當日戰火划船機熱銷商品榜第一。業內人士分析,今年以來“多巴胺經濟”走紅,與運動、健康相關的產品成為重要的消費趨勢,消費者的這一購物傾向更直接帶動了運動健身領域在今年雙十一的爆發式增長。在此行業趨勢下,Keep今年雙十一表現亮眼。據悉,天貓Keep運動服旗艦店僅10月31日開門紅後30分鐘的銷售額就超過了去年全天;淘係數據顯示,10月31日開售4小時,Keep俯卧撐架、握力器、跳繩、啞鈴、瑜伽墊等產品銷量增長迅速,交易增幅環比最高的瑜伽球增長超2300%,配合訓練器械的手套、護腰獲得單品TOP 1。京東數據顯示,Keep瑜伽墊、瑜伽球、壺鈴、呼啦圈、俯卧撐架、拉筋板均在開榜當日快速登頂榜首。
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