京東集團-SW(09618.HK):雙11百億補貼商品數量是618兩倍
京東集團-SW(09618.HK)零售首席執行官辛利軍在2023年京東雙11啟動發布會上表示,今年雙11促銷活動將於本月23日晚上8時起直接現貨開賣,與過往推出預售活動規則有所不同,亦提供逾8億件商品全程價格活動,並維持至11月13日。他表示,今年參與雙11商家數量按年增長約1.5倍,在活動期間,將會有逾5億件新產品上架,並設有百億補貼、9.9元包郵等優惠。
辛利軍指,在今年雙11促銷活動期間,參與百億補貼的商品數量是618促銷時段的兩倍;他又提到,早前在正式推出9.9元包郵優惠的一個小時後,有份參與產業帶商家的銷量較平常翻了10倍。
他續指,618促銷活動、十一黃金周均展現消費市場的爆發潛力,同時他留意到消費者心態產生變化,包括變得更加理性、更加關注商品本身的性價比,意即抱著「可以買貴的,不能買貴了」的消費態度。(ca/u)
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