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嗶哩嗶哩-W(09626.HK)COO李旎:將堅持「生態+商業」雙驅動策略
嗶哩嗶哩-W(09626.HK)(BILI.US)舉行2023年度通路合作夥伴大會,副董事長兼首席營運官李旎表示,深度影響用戶的消費心智是公司獨一無二、不可取代的價值,因此將堅定不移地做好品牌廣告,借助品牌廣告發展去帶動效果廣告和交易廣告的提升。 她指出,B站的商業化保持效率與創意並重,未來將繼續堅持「生態+商業」雙驅動策略,在堅持生態價值的基礎上,預期商業驅動將成為公司新的增長引擎。
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