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因賽集團(300781.SZ):對營銷AIGC大模型研發和應用持續投入 有望獲得先發優勢
格隆匯 09-13 08:58

格隆匯9月13日丨因賽集團(300781.SZ)近期在接待機構投資者調研時表示,公司在品牌營銷專業領域具有非常獨特的基因和深厚的積累,在營銷領域20年積累了各種方法論和智慧資產,沉澱了海量的創意庫和作品素材,覆蓋了全球20多個國家的數萬個優秀營銷案例,也包含了20多年的營銷實戰案例與大量行業數據。這些資源素材形成了營銷AIGC大模型的訓練庫,有利於訓練出更懂客户核心訴求和營銷方案的垂直模型。

其次,公司擁有經驗豐富的研發團隊,且不斷擴充人才儲備。公司CTO具備19年的大數據和AI技術研發經驗,目前AIGC技術研發團隊核心成員共20餘名,大部分來自華為、騰訊、百度、字節、唯品會等大型科技公司,擁有豐富的人工智能模型開發經驗。最後,相較於淺嘗輒止進行試水的其他公司,公司非常篤定對營銷AIGC大模型的研發和應用進行持續投入,有望獲得先發優勢。

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