奧瑞金(002701.SZ):自有品牌犀旺飲料已在抖音、淘寶直播、小紅書等互動平台上開展宣傳
格隆匯8月16日丨有投資者向奧瑞金(002701.SZ)提問,“我曾給公司提過關於自有品牌犀旺飲料宣傳的問題,可在快手、抖音這樣的平台上,資助流量博主,尤其是户外、探險、極限運動、汽車類.....為他們提供資助,前提是在他們的服裝、設備等物品上展示犀旺品牌logo,看來公司並沒有重視,這是一條即簡單、成本低、效果極好的宣傳方法,因為他的目標人羣指向性非常強。現在仔細觀察,“始祖鳥”運動品牌服飾正在做這個事情,效果非常好,希望公司要與時俱進,不要默守陳規”
奧瑞金回覆稱,感謝您對犀旺品牌的關注,已將您的建議轉達相關部門。目前自有品牌犀旺飲料已經在抖音、淘寶直播、小紅書等互動平台上開展宣傳,公司將持續創新自有品牌宣傳方式。
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