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福昕軟件(688095.SH):海外的主要目標是爭取競爭對手的市場份額
格隆匯 06-02 09:43

格隆匯6月2日丨福昕軟件(688095.SH)近期接受機構調研,交流環節中,就“我們海外拓展短期內還是在原有的客户端做雲端的升級轉換?”,公司回覆稱,海外的主要目標是爭取競爭對手的市場份額。通過雙轉型的策略,渠道轉型給公司帶來更多客户和商機,訂閲轉型帶來持續性的收入。由於渠道擁有豐富的競爭對手的客户資源,掌握客户的預算和採購週期等重要信息,因此是非常好的切入點。我們平衡了內部銷售團隊的佣金利益,讓員工賣訂閲不再有顧慮。在渠道方面則採取了獎懲機制,提升渠道的活躍度,培養優質渠道,也淘汰不合格的代理商。

當前經濟下行使得眾多企業客户進行預算的縮減。同時,競爭對手的再次提價也將提高客户復購的門檻,弱化客户的採購意願。因此,較競爭對手性價比高的優勢將給我們帶來更多的業務機會。

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