三全食品(002216.SZ):今年針對“10元3包”系列要做的主要就是產品的豐富,提高SKU數量,提高客户的選擇空間
格隆匯5月25日丨三全食品(002216.SZ)於2023年5月25日下午15:30-17:00召開股東大會,交流環節中,就“公司對於“10元3包”系列的規劃和預期”,公司回覆稱,“10元3包”系列作為公司存量產品的新銷售模式創新,去年在農貿市場渠道表現非常好,解決了客户低客單價、多選擇性的需求痛點,公司藉助10元3包系列在農貿市場渠道打開了局面,目前鋪貨率已較往年有了很大的提高。今年針對“10元3包”系列要做的主要就是產品的豐富,提高SKU數量,提高客户的選擇空間。另外公司還會參照“10元3包”這一成功模式,針對存量產品進行不同場景的同邏輯延展,以點擴面、快速複製。
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