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萬達電影(002739.SZ):目前遊戲業務已將AI技術應用於遊戲產品廣吿宣傳素材製作
格隆匯 05-18 13:02

格隆匯5月18日丨萬達電影(002739.SZ)於2023年5月17日15:00-16:30召開2022年度網上業績説明會,問答環節中,就“最近的AIGC,人工智能很火,很多上市公司已經佈局介入,請問萬達電影是否有介入佈局的計劃”,公司回覆稱,隨着相關技術不斷髮展和迭代,預計AI相關技術將逐漸被應用到內容生產的多個場景,對於拓展創意思路、提高生產製作效率、降本增效等方面產生積極影響。目前公司遊戲業務已將AI技術應用於遊戲產品廣吿宣傳素材製作,包括角色和場景的圖片及視頻素材,在保持整體視覺品質的情況下預計將較高提升相關業務的效率。公司將密切關注AI在影視製作、遊戲開發等領域的應用,持續探索技術發展與公司業務的融合,做好電影行業科技創新工作。

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