植華集團(01842.HK)參與興建NFT主題公園
植華集團(01842.HK)公布,正參與一項以NFT為主題的項目以興建NFT主題公園,藉此推廣長洲的旅遊業。主題公園的場地目前正在建設中,將分階段使用。於今年5月,主題公園將舉行音樂活動,以推廣一間銀行的金融產品。於今年下半年,將會舉行其他融入NFT元素的文化及教育活動。
集團預期,上述活動將吸引遊客參觀主題公園,而集團參與該項目將提高其在公眾中的品牌知名度,亦將與集團的旅遊相關製造業務產生協同作用,並長遠推動銷售。
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