持續拓展數據交易場景：極光新增三款產品上架深圳數據交易所
近日，中國領先的客户互動和營銷科技服務商，極光(Aurora Mobile，納斯達克股票代碼：JG)旗下三款數據產品：極光標籤、極光風控因子和極光風控營銷分已完成深圳數據交易所(以下簡稱"深數所")數據商品上架流程，可正式在深數所公開流通交易。這是繼此前極光月狐iAPP產品上架深數所之後，極光與深數所合作的又一重要里程碑。
作為深數所首批數據商，極光主動接入深數所的交易服務平台，憑藉嚴格的合規管理體系和專業的數據治理能力，已實現多款自有的數據產品在交易所上架流通。合法合規的數據交易模式日趨成熟。
本次上架深數所的產品中，"極光標籤"可以幫助企業構建全方位的用户標籤體系，為企業提供完善籤增補、標籤建模、人羣洞察、產品定位等服務，提升服務精準度，助力企業實現精細化運營和精準營銷。
"極光風控因子"是極光基於行業經驗及在與客户的合作過程中，通過對最底層的數據建模、訓練、測試、優化後提煉出的一些與金融風控場景相關的變量，共6個子產品，2000+相關字段，覆蓋應用行為、設備信息等5大模塊。適用於獲客納新、貸前風控、貸中管理等場景，應用在客羣分層、反欺詐、信用評分等各種策略或者模型。
"極光風控營銷分"是基於2000+金融風控因子的特徵表現，結合營銷場景，通過傳統機器學習算法和專利算法，計算出的一系列針對金融營銷場景的分數。在拉新、促活等營銷場景，能篩選出高意願、優質客户。
未來，極光將在數據服務領域持續創新和探索，為企業客户提供更豐富更安全的數據產品。全面助力數據流通，釋放數據價值，促進數據要素市場繁榮發展。
關於極光
極光(Aurora Mobile，納斯達克股票代碼：JG)成立於2011年，是中國領先的客户互動和營銷科技服務商。成立之初，極光專注於為企業提供穩定高效的消息推送服務，憑藉先發優勢，已經成長為市場份額遙遙領先的移動消息推送服務商。隨着企業對客户觸達和營銷增長需求的不斷加強，極光前瞻性地推出了消息雲和營銷雲等解決方案，幫助企業實現多渠道的客户觸達和互動需求，以及人工智能和大數據驅動的營銷科技應用，助力企業數字化轉型。
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