GBA集團(00261.HK)擬發展直播業務 成立浙江賽慧
GBA集團(00261.HK)公布,集團有意多元化發展其業務組合,以便拓展至中國發展蓬勃的直播相關業務及數碼內容創作行業。為促進業務擴展,集團已透過其直接全資附屬公司Regal Fair Limited成立外商獨資企業浙江賽慧。
預期浙江賽慧將透過於中國不同社交平台上使用直播營銷,在中國從事短視頻平台的直播業務/電商業務,主要集中於娛樂、遊戲及電商等內容的直播。浙江賽慧將為直播提供及製作內容,並安排訂約網絡主播主持及進行直播。業務的總部將設於浙江省衢州市衢江區。
儘管集團擬發展直播業務,集團的現有主營業務,即中國內地的物業發展及投資以及香港的金融業務及汽車業務仍為集團的核心業務。董事會認為,成立浙江賽慧並參與直播業務將令集團的業務、投資組合及收入流更趨多元化,從而讓集團於中國發掘更多業務機會,因而對公司及其股東整體有利且符合彼等整體利益。
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