電視廣播(00511.HK):藝人帶貨是新方向 與淘寶合作空間大
電視廣播(00511.HK)(TVB)已公布去年業績。行政主席許濤表示,與淘寶合作帶貨正處於早期階段,目前難以精確地判斷對集團財務的影響,但認為發展空間大,內地亦有需求,公司有大量藝人和IP,亦在在節目內容值入廣告元素。
他指出,合作方便的收入與國內相似,主要是透過藝人收入、佣金、及貨品銷售GMV。
總經理(節目內容營運)曾志偉指,去年開始已經與內地有新模式合作,因為中國市場大,水準及預算亦高。隨著集團在合作上的參與性較高,廣告收入亦可有更高分成。
曾志偉表示,未來集團會與不同短視頻平台展開合作,如抖音及快手(01024.HK)等,集團主要涉及製作,而平台則會負責招商。他表示,正與平台商確新模式合作,又認為藝人帶貨是一個新方向,相信未來會有更多不同模式的合作。
他又提到,不會以質素去減低成本,亦不會減少製作時數,集團會透過與不同媒體平台合作,分享技術及增加質素,以求減低成本。
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