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電視廣播午後跌近16%,強調在內地的直播活動處早期階段,對集團貢獻尚未能確定
格隆匯 03-09 14:47
格隆匯3月9日丨TVB母企電視廣播(0511.HK)午後跌幅擴大,一度跌近16%,上午盤中一度拉升33.58%至17.9港元,創2018年以來新高;該股一度因入局直播帶貨在最近的5個交易日內從3.86港元升至17.9港元,最大累計升幅達363%,市值一度由17億港元升至78億港元。電視廣播(TVB)與淘寶合作直播帶貨首日錄2350萬元人民幣的銷售額,董事局表示,電子商貿直播為該集團提供了一個從旗下藝員及品牌中實現額外價值的機會。因此,該集團將繼續與淘寶合作,未來亦將致力與其他中國內地電子商貿平台發展類似的合作伙伴關係。然而,集團表示,在中國內地的電子商貿直播活動仍處於早期階段,未來對集團的貢獻尚未能確定。

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