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電視廣播(00511.HK):首場淘寶直播6小時銷售額2350萬元
格隆匯 03-09 12:08

格隆匯3月9日丨電視廣播(00511.HK)宣佈,公司旗下附屬上海翡翠東方傳播有限公司(“翡翠東方”)與淘寶(阿里巴巴集團擁有及營運的中國內地電子商貿平台)已訂立商業合作伙伴關係。根據該合作夥伴關係,翡翠東方將在淘寶平台透過旗下“TVB識貨”官方帳號舉行一系列的電子商貿直播,由公司管理的香港藝員主持。

於2023年3月7日,翡翠東方在淘寶舉行首場此類計劃的電子商貿直播。首場直播自下午6時至午夜12時公司香港直播室由TVB藝員主持,併為集團帶來人民幣2350萬元的總銷售額(約為2650萬港元)。該六小時直播節目累計觀看人數超過320萬,累計觀看次數超過485萬。直播節目銷售的產品涵蓋中國內地、香港及國際品牌的各類消費商品。

鑑於中國內地消費者廣泛接受電子商貿直播作為零售及娛樂活動,集團預期未來對旗下藝員主持及舉行該等電子商貿直播節目的需求持續。此外,公司相信TVB品牌在中國內地的信任度及信譽令集團成為高價值消費品獨特的線上分銷渠道。

董事局認為,電子商貿直播為集團提供了一個從旗下藝員及品牌中實現額外價值的機會。因此,集團將繼續與淘寶合作,未來亦將致力與其他中國內地電子商貿平台發展類似的合作夥伴關係。

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