中銀香港(02388.HK)推全新品牌形象 以建設區內一流現代銀行集團為戰略目標
中銀香港(02388.HK)推出以「深知 所以更近」為主題的全新品牌形象廣告,傳達該行的品牌理念及承諾,表示以「建設區域內一流現代銀行集團」為戰略目標,未來積極發揮業務優勢,透過洞悉市場趨勢,以創新科技提升客戶體驗,同時致力推動綠色及可持續發展。
中銀香港指,一直致力以科技跨越界限,透過創新金融產品及服務,例如大力發展BoC Pay 及 BoC Bill電子支付業務,持續提升手機銀行及網上銀行服務能力,以及在香港推出數字人民幣體驗活動等,推動智慧城市發展,亦有持續豐富綠色金融產品和服務,以及積極實踐普惠金融。
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