洪興股份(001209.SZ):2022年度預虧1200萬元–1600萬元
格隆匯1月31日丨洪興股份(001209.SZ)公佈2022年度業績預吿,報吿期歸屬於上市公司股東的淨利潤虧損1200.00萬元–1600.00萬元,同比盈轉虧;扣除非經常性損益後的淨利潤盈利1900.00萬元–2300.00萬元,比上年同期下降75.08%-79.42%;基本每股收益虧損0.09元/股–0.12元/股。
業績變動原因:1、儘管公司2022年度預計扣非後實現淨利潤1900萬元-2300萬元,但由於2022年12月30日,公司子公司的倉儲物流服務方倉庫發生火災事故,該業績預吿已考慮該事故導致的非經常性損失;但由於目前保險相關索賠、理賠程序正在處理中,暫無法預計理賠金額,基於謹慎性原則,該業績預吿未考慮可能獲得的理賠金額,因此導致2022年歸屬於上市公司股東的淨利潤預計出現虧損。
2、2022年全國各地進一步加強疫情防控措施,導致公司物流成本增加,對業務開展帶來一定的不利影響。
3、公司在2022年加大了對直播、線下直營店鋪等新渠道的投入,目前新渠道業務尚處於前期投入階段。另外,為更好地輻射周邊的供應鏈資源,進一步提高公司供應鏈的響應速度,2022年度公司對位於汕頭市潮南區兩英鎮的倉庫加大了投入。
4、基於公司品牌戰略規劃,公司在2022年加大了品牌推廣力度,在全國100個重點城市進行了“芬騰”品牌的樓宇電視廣吿投放。儘管從中長期看這有助於公司品牌核心競爭力的提升,但短期內會由於營銷推廣費用的增長,對公司2022年度淨利潤產生一定的不利影響。
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