據報蔚來(09866.HK)申請「蔚來咖啡」商標 推掛耳咖啡等商品
《Tech星球》報道,蔚來(09866.HK)(NIO.US)於10月申請多個「蔚來咖啡」相關商標,而蔚來對咖啡的佈局有著兩方面的動作,一方面是公司在內地的蔚來中心可為用戶提供特飲、咖啡等飲品,另外一方面則是在NIO Life中賣咖啡商品,目前品類包括有掛耳咖啡和隨行咖啡濾泡袋。
從咖啡市場看,根據艾媒諮詢數據顯示,2021年中國咖啡市場規模約為3,817億元人民幣(下同),消費者突破3億人次。同時,內地咖啡市場預計將以27.2%的增長率上升,預計2025年市場規模將達1萬億元。
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