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報告:品牌應續投資SEO及SEM 增網上曝光率
阿思達克 11-09 10:28
全球市場營銷公司TEAM LEWIS發表最新報告《全球市場營銷參與指數2022》,分析全球不同地區最具吸引力品牌的排名。當中,全球最具吸引力品牌的第一名是微軟(MSFT.US),而位列頭十名的企業均在亞太區設有地區總部;亞太區十大最具吸引力品牌的首位為星展銀行,其次是豐田汽車和起亞汽車。 TEAM LEWIS洞察與研究副總裁Matt Robbins表示,今年市場上的營銷趨勢走向頗為自相矛盾,品牌願意投入更多資源完善用戶體驗,但同時開始減少在搜索引擎優化(SEO)和搜索引擎營銷(SEM)方面的投資。然而,兩者應該相輔相成,缺一不可。品牌需要具備一定的知名度,吸引消費者的目光後才可以體驗產品,因此品牌應繼續投放資源以增加其線上曝光率。 他續指,在通脹率持續上升的情況下,企業將面臨成本上升、利潤下降的挑戰,意味著企業將需要重新調整人力資源、管理及營運,以及可持續發展等各方面的投資;這些舉措將會為品牌在僱員、環境甚至企業管治等方面引發危機,因此企業需要步步為營,做好風險管理,避免「一子錯滿盤皆落索」。(ca/u) ~
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