凱知樂(02122.HK)推「我係小忌廉」期間限定店 首周末銷售額逾200萬元
凱知樂國際(02122.HK)表示,旗下潮流玩具平台kkplus kidsland與亞太區著名的知識產權「我係小忌廉」合作,在10月期間於朗豪坊推出《我係小忌廉40週年前夜祭 - 香港音樂祭2022》期間限定主題店,銷售反應非常熱烈,首個周末銷售額突破200萬元。
公司表示,為優化零售體驗,kkplus kidsland亦同場聯乘多個品牌,包括BIGBOYSTOYS、IIJAN、Grocery及Somewherenowhere等推出逾百款「我係小忌廉」獨家發售的會場限定紀念品,吸引多達逾2萬位粉絲於首個周末排隊進場,多款第一波週邊產品已售罄,而第二波產品將於下周一(17日)開售。
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