嗶哩嗶哩月活用戶數創下3.06億新高
嗶哩嗶哩-SW(09626)發佈2022年第二季度財務業績，淨營業額總額達人民幣49億元，較2021年同期增加9%。月均活躍用戶(月活用戶)達3.057億，較2021年同期增加29%。日均活躍用戶(日活用戶)達8350萬，較2021年同期增加33%。平均每月付費用戶(月均付費用戶)達2750萬，較2021年同期增加32%。
“在第二季度宏觀環境和新冠疫情封鎖帶來的巨大挑戰下，我們很欣喜能夠繼續保持高質量的用戶增長，並有效控制開支。我們相信疫情最嚴重的影響已經過去，公司做好了在2022年下半年重拾增長勢頭，並提高利潤率的充分準備。”嗶哩嗶哩主席兼首席執行官陳睿先生表示，“在第二季度，我們各種形式的內容不斷豐富(如Story-Mode豎屏模式)，帶動了我們的用戶增長和用戶活躍度的提升。值得一提的是，我們的月活用戶數創下3.06億新高，同比增長29%，達到了一個鼓舞人心的新裏程碑。我們的日活用戶增速更快，同比增長33%，將日活用戶與月活用戶的比率從去年同期的26.4%提升至27.3%。在第二季度，我們繼續踐行商業化策略，不斷轉化付費用戶。與此同時，我們的廣告市場佔有率實現逆勢增長。展望2022年下半年，我們期望宏觀環境的改善可以助力公司業務的進一步發展，同時我們也將繼續控制成本並縮窄淨虧損。”
嗶哩嗶哩首席財務官樊欣先生表示：“儘管面臨宏觀經濟的壓力，我們第二季度的淨營業額達49億元人民幣，同比增長9%。其中值得一提的是，在嚴峻的行業環境下，我們的廣告業務收入和增值服務業務收入分別同比增長了10%和29%。更重要的是，我們在實現用戶增長的同時，進行了嚴格的費用控制，銷售和營銷費用同比下降了16%。我們在香港聯交所主板轉換爲主要上市的申請，預計將於2022年10月3日生效，相信兩地上市將進一步擴大我們的投資者基礎，併爲我們在資本市場提供更多的靈活性。”
此外，公司現時對2022年第三季度淨營業額進行了展望，預計將達到人民幣56億元至人民幣58億元。
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