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阿里-SW(09988.HK)淘寶造物節升級 新增創業創新交流元素
阿里-SW(09988.HK)淘寶造物節第七屆將於8月24至30日在廣州舉辦,以「明日之境」為主題,除帶來未來營地概念的創意沉浸式體驗外,亦是首次舉辦創新創業大會。 淘寶天貓市場部總經理韓雯斐表示,今年造物節進行升級,除了以往展示創意商品的線下展覽,今年新增行業論壇,希望通過相關機會引入更多資源,為活動新增創業創新交流元素。她透露,今年有近100位創意商家齊聚造物節,展出創新好物體現新興消費趨勢,包括高科技已經高度融合在日常生活當中、Z世代對傳統文化的酷炫表達、由內而外的健康和運動潮流、以及宅家經濟催生精緻化居家產品等。 韓雯斐表示,創業者和創新商品在淘寶天貓平台上不斷湧現,與阿里巴巴的價值主張和平台定位密不可分,淘寶天貓擁有健全的電商基礎設施,為創業者提供全生命週期的數字化成長路徑,是中小企業和創業者的最佳夥伴。 另外,針對新入住淘寶的商家,平台將提供更多基礎的開店ABC課程,小二(營運)輔導,協助商家啟動生意。針對新賽道的天貓商家,平台將提供多維度的平台服務,幫助品牌更好的規劃店舖經營,打造創新產品策略。同時,淘寶天貓也進一步開放平台上的分析工具,助力商家提升營運和經營效率。
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