海通證券:“短視頻概念”雲想科技(2131.HK)業務模式向平台化升級 首次覆蓋“優於大市”評級
海通證券發研報指,雲想科技全年業績增速穩健,2021年公司實現收入31.22億元,同比增21.17%;淨利潤達1.17億元,同比增13.31%。2021年線上營銷解決方案業務收入30.7億元,同比增長19.8%。公司2021年新增短視頻營銷雲服務業務,一站式跨平台程式化廣吿及數據管理平台“連山+”實現商業化落地;自主研發的商業視頻交易平台“合拍視頻”推動視頻內容生產實現規模化和自動化,兩大核心平台成功引領公司業務向平台化升級。該行認為全生態服務矩陣的打造有利於提高公司競爭力並推動公司業務規模化增長。
公司客户結構實現多元化,降低單一行業風險。公司通過與中國頭部短視頻平台直接合作,並與阿里集團、小紅書達成業務合作,形成對短視頻媒體及管道市場的多面覆蓋。今年4月,公司披露戰略投資從事跨境品牌營銷的卧兔網絡5.26%股權。另外,公司打造技術高競爭壁壘,自研的“合拍視頻”藉助AI視頻輔助處理技術擴大視頻產能規模,2021年實現視頻產能最高超2萬條,實現了降本增效以及短視頻產能的規模化擴張。
該行認為公司搭建的合拍平台已經具備工業化視頻生產能力,連山SaaS平台開啟商業化,未來有望持續助力公司短視頻投放效率提升。該行予目標價4.81-6.01 港元/股,首次覆蓋給予公司“優於大市”評級。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.