龍光集團(03380.HK)旗下深圳光明藍鯨世界 榮膺“2021中國TOD商業綜合體標杆項目TOP5”
12月下旬,由億翰智庫主辦的“2021超級產品力創新大會”在廣州隆重舉行,會上發佈了“2021中國房企超級產品力榜單”。深圳光明藍鯨世界作為龍光集團(03380.HK)藍鯨世界品牌的首發力作,憑藉在TOD開發模式上的突出表現,榮膺“2021中國TOD商業綜合體標杆項目TOP5”。
此次“中國房地產超級產品力榜單”以企業品牌基因為核心,根據產品價值標準、服務價值標準、品牌價值標準三大板塊、14個二級指標、30多個三級指標,對房企產品品牌價值作出全面評估,旨在樹立優秀標杆案例,助力企業強化產品價值傳播。
深圳光明藍鯨世界,地處大灣區綜合性國家科學中心核心承載區,毗鄰光明區政府,直通光明區文化藝術中心,通過5個接駁口與地鐵6號線和13號線的鳳凰城站無縫接駁。由於軌道交通帶來了跨區域、大輻射半徑的密集人流,業界預測,雙地鐵交會的鳳凰城站,年均客流量可接近2000萬人次,為項目帶來源源不斷的消費客流。目前,項目聚集了天虹sp@ce超市、中影泰得影城、覔書店、夢氏健身等超過220家知名品牌,其中30%為首進光明,60%為新形象店,30%為網紅流量品牌。
億翰智庫評價指出,深圳光明藍鯨世界最大程度挖掘TOD功能價值,將購物中心與主題商街、精選酒店、臻品住宅、生態公園等業態有機融合,形成一個集交通、商業、商務、文化、公園、居住等功能於一體的立體微型城市空間,成為深圳光明的一張商業新名片。

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