信和集團投放3,000萬元宣傳聖誕檔期 料可提升商場人流營業額兩成
信和集團資產管理董事蔡碧林表示,聖誕檔期很高興能夠與迪士尼(DIS.US)合作,集團商場一共投放3,000萬元作宣傳推廣費用,於商場連串活動及節日氣氛的帶動下,商場11及12月份聖誕黃金檔期的整體人流及營業額可望按年各提升20%。
她指,亦積極與不同機構合作,爲顧客提供更多優惠之餘,亦希望可以擴大客源,所以亦很高興與香港寬頻(01310.HK)合作,於旗下商場屯門市廣場、奧海城、荃新天地及利東街推出期間限定登記站,提供尊享禮遇,並可享會場限定迪士尼主題精美禮品一份。
香港寬頻持股管理人及行政總裁-住宅方案蕭容燕指,很高興與信和集團合作,將全城熱話Disney+的服務與精彩優惠計劃,以及一系列既型格又可愛的迪士尼造型SmartD智能家居產品推廣至信和集團旗下商場的客戶,併爲其客戶提供額外禮遇。有信心通過香港寬頻的優質電訊及娛樂服務,連同信和一連串的跨商場聖誕推廣活動,將爲信和旗下商場帶來人流,以及有助把Disney+推廣致全香港每家每戶。
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