《大行報告》美銀證券下調騰訊(00700.HK)目標價至645元 評級「買入」
美銀證券發表研究報告指,騰訊控股(00700.HK)近期廣告業務受多項因素影響,包括多個行業的廣告需求轉弱、APP開屏窗口不得使用整屏圖片廣告、蘋果手機的私隱設定更新等,該行下調對騰訊2021至2023年收入預測1-4%,以反映廣告收入下降。
該行指,騰訊旗下雲業務方面維持健康發展,金融科技亦見增長,手機遊戲方面剛受惠《英雄聯盟:激鬥峽谷》的推出,預期今年第四季的貢獻可以增加。公司亦重申繼續投資內容、人才以支持雲和IT業務、海外遊戲業務,但相關人手增長則會較今年的30至40%放慢。
美銀證券表示,騰訊銷售及推廣開支見溫和增長,輕微下調對其2022至2023年每股盈利預期各2.8%及2.6%,目標價由651元降至645元,重申「買入」評級。
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